VMware player 5.0.2 - bridged connection - can't ping VM IP from host on which is this VM

hello,
I have situation like this:

COMPUTER with windows7 (+ instaled win 2003 server in vmplayer) <---connected to---> router cisco

Computer have ip: 10.10.200.30               <--

windows 2003 have 10.10.200.40             <--  all in one subnet /24

router have 10.10.200.50                         <--

This virtual machine (win 2003 server) on wmware player is in bridged mode.

I can ping from router -  win 7 and win 2003
i can ping from win 2003 -  router cisco

BUT I CAN'T PING:

from windows 7 - my virtual machine windows 2003 (which is instaled od win 7) and in other side. WHY? They are on the same computer

please help me

firewalls are turned off

for example when i have win 2003 in nat mode i can ping it from computer.