Hi compaqdrew, and welcome to the VMware Communities!
Although EFI firmware is officially supported on Fusion for only Mac OS guests, it should work for booting Windows guests as well. I frequently install Windows guests in EFI mode on Fusion here, and it happily boots directly from images of the original installation media.
If you don't see any filesystems (i.e. no fsn: but some blkn:) in the shell startup messages, it means that your boot CD/DVD/image is corrupt or incorrectly prepared. An EFI implementation is not required to support UDF or even ISO9660, and neither of those drivers are required in order to boot x64 Windows 7/8 from CD/DVD. If you are remastering or re-imaging the disc, you'll need to ensure that you have included the El Torito EFI boot partition, or it'll fail to boot in the way you describe. I recommend using a disc-imaging utility to create an .iso image of the whole disc of your original Windows media, and then using that as your installation source.
With correctly prepared media, you should be prompted to "Press any key to boot from CD or DVD" shortly after powering on the VM. Press a key, and the installer should launch.
Cheers,
--
Darius